Top 3 Recommended Policies

By: Lance Hale
Licensed Commercial Insurance Specialist
425-320-4280
Washington’s economic engine is powered by a vibrant mix of tech innovators, maritime enterprises, agricultural producers, and Main Street businesses. While the sectors differ, they all rely on a handful of indispensable people whose knowledge, reputation, or client relationships keep revenue flowing. Key person life insurance is designed to protect organizations against the financial shock of losing those individuals. The following guide explores every angle of key person coverage as it applies to Washington companies—from startup founders in Seattle’s South Lake Union to family-run orchards in Wenatchee. By the end, business leaders will understand why the coverage matters, how policies are structured, and what steps lead to the right protection level for their unique situation.
Why Key Person Coverage Matters in Washington’s Business Landscape
According to the U.S. Small Business Administration’s 2023 profile, Washington hosts more than 645,000 small businesses employing roughly 1.4 million residents. The same report shows that 78 percent of these enterprises have fewer than ten employees. In such lean operations, the absence of a founder, chief engineer, or star salesperson can place payroll, contracts, and even loan covenants at risk—often within weeks. Key person life insurance offers a liquidity safety net, allowing owners to stabilize cash flow, reassure creditors, and buy time to recruit or train a replacement.
Washington’s economy is also highly trade-dependent. The Port of Seattle and Port of Tacoma handle billions in exports every year. If a company’s foremost logistics specialist or international sales director dies unexpectedly, shipments can stall, leading to penalties and lost overseas clients. A well-structured policy gives management the funds to hire interim expertise and keep supply chains moving.
Furthermore, the tech sector in Washington, particularly in the Seattle area, is booming, with giants like Amazon and Microsoft setting the pace. Startups and small tech firms often rely heavily on the vision and expertise of key individuals, such as lead developers or product managers. The sudden loss of such talent can derail projects, delay product launches, and diminish investor confidence. By investing in key person coverage, these companies can ensure they have the necessary resources to navigate the tumultuous waters of innovation and maintain their competitive edge.
Additionally, Washington's diverse industries, from agriculture to aerospace, face unique challenges that underscore the importance of key person insurance. For instance, in the agricultural sector, a skilled farm manager or agronomist plays a critical role in maximizing yield and ensuring compliance with regulations. The unexpected loss of such an individual can disrupt operations and impact the bottom line. Key person coverage not only provides financial support but also serves as a strategic tool for businesses to safeguard their future, ensuring that they can weather unforeseen circumstances while continuing to thrive in a competitive marketplace.

How Key Person Life Insurance Works
Key person life insurance—often called “corporate-owned life insurance” (COLI)—is purchased by a business on the life of a crucial employee or owner. The company pays the premiums, owns the contract, and receives the death benefit. In exchange, the insured individual usually assigns consent but has no premium obligation. Policies can be term (pure protection for a set number of years) or permanent (such as whole or indexed universal life) that build cash value.
If the insured dies or, in some plans, becomes permanently disabled, the insurer pays the benefit directly to the company. Funds can be applied to offset lost profits, retire business debt, fulfill buy-sell obligations, cover recruitment costs, or reassure lenders and investors. When structured correctly, proceeds are generally received income-tax-free under Internal Revenue Code § 101(a), though premium deductions are disallowed.
One of the primary advantages of key person life insurance is its role in business continuity planning. In the event of the untimely death of a key employee—such as a founder, CEO, or a top salesperson—the financial impact on the company can be profound. The death benefit from a key person policy can provide the necessary liquidity to help the business navigate the transition period, allowing time to find a suitable replacement or to stabilize operations. This financial cushion can be critical in maintaining stakeholder confidence and ensuring that the business can continue to meet its obligations without disruption.
Moreover, key person life insurance can also serve as a valuable tool for attracting and retaining top talent. By offering such policies as part of a comprehensive benefits package, companies can demonstrate their commitment to the well-being of their key employees. This not only enhances employee morale but also fosters a sense of loyalty, as employees recognize that the company is invested in their future. Additionally, some businesses may choose to structure key person policies with a cash value component, allowing the insured individuals to benefit from the policy during their lifetime, further enhancing its appeal as a retention strategy.
Determining Who Qualifies as a “Key” Person
Not every employee warrants coverage. A key person is anyone whose sudden absence would cause material financial harm. The following criteria are often used by Washington underwriters and CFOs:
- Revenue impact: Does the employee directly influence at least 10 percent of annual sales or commissions?
- Specialized expertise: Would credentials take a year or more to replace (e.g., Ph.D. research lead in biotech firms clustered around Bothell’s “pharma corridor”)?
- Access to capital: Is the person essential for maintaining lines of credit or venture funding (common among Bellevue SaaS startups)?
- Client relationships: Does the individual control high-value accounts in legal, real-estate, or maritime brokerage circles?
Companies often insure multiple individuals. A Yakima vineyard might cover its head viticulturist and its national sales director, while a Tacoma shipbuilder could insure its chief naval architect and government-contracts manager. The key is tracing how each role ties directly to cash flow or enterprise value.
Policy Types Available to Washington Businesses
Term Life Insurance
Term coverage offers the highest death benefit per premium dollar, making it popular for startups or firms with tight budgets. Policies typically run 10, 15, 20, or 30 years. Because most entrepreneurial ventures aim to exit or scale rapidly, a 10- or 15-year term often aligns with investment horizons. Premiums are level for the chosen term, and there is no cash value accumulation.
Permanent Life Insurance
Whole life, universal life (UL), and indexed universal life (IUL) policies combine lifelong coverage with a tax-deferred cash value component. Premiums are higher, but accumulated value can be borrowed against for expansion, down-market adjustments, or even premium holiday periods. Tech firms flush with venture capital sometimes leverage permanent policies to reserve funds for future rounds without giving up equity.
Hybrid and Supplemental Riders
Washington businesses frequently add disability riders, accelerated death benefit riders, or critical illness riders, especially in physical industries like timber and aerospace where injury risks rival mortality risks. Riders marginally raise premiums but provide broader protection against income interruptions.
Calculating Coverage Amounts: Methods and Washington-Specific Costs
Coverage calculations hinge on objective formulas and subjective risk tolerance. Popular methods include:
- Multiple of salary: 5–10 × annual compensation for essential executives.
- Contribution to profits: Death benefit equals the share of net profit attributed to the individual over three years.
- Replacement cost: Estimate recruitment fees, sign-on bonuses, and onboarding time; then insure for that outlay plus one year of lost revenue.
Premium rates vary by age, health, coverage length, and face amount, but Washington insurers must also comply with state-mandated reserves and file rates with the Office of the Insurance Commissioner. As a ballpark, a healthy 40-year-old non-smoker might attract a $2 million, 15-year term policy for roughly $1,000 to $1,300 in annual premiums. Permanent coverage of the same face amount could range from $12,000 to $18,000 per year depending on product type and dividend scale.
Tax Treatment in Washington State and at the Federal Level
Premium Deductibility
The Internal Revenue Service generally disallows deductions for premiums paid on life insurance in which the business is directly or indirectly a beneficiary, per IRC § 264(a). Accounting teams must therefore book premiums as non-deductible expenses.
Death Benefit and Income Tax
Death proceeds are ordinarily excluded from taxable income under IRC § 101(a). However, businesses must satisfy notice and consent requirements under the 2006 Pension Protection Act for employees every time new coverage is added or increased. Failure to do so can render a portion of the death benefit taxable.
Washington’s B&O and Estate Considerations
Washington lacks a traditional corporate income tax but levies a Business & Occupation (B&O) tax on gross receipts. Because death benefits fall outside “received gross income from business activities,” they are typically excluded from B&O calculations. Separate estate tax considerations arise if the insured is also a major shareholder. A well-drafted buy-sell agreement funded by key person proceeds can prevent double taxation at the shareholder’s death.
The Underwriting Process and Timeline
Insurers undertake financial and medical underwriting. Expect a detailed questionnaire about corporate finances—balance sheets, revenue trends, and the insured person’s specific economic value. For face amounts above $1 million, most carriers request audited or CPA-reviewed statements. Medical underwriting ranges from a simple electronic health check for small policies to full paramedical exams, labs, and motor vehicle reports.
From application to policy issue, timelines average four to six weeks. Accelerated underwriting programs offered by several carriers operating in Washington can reduce approval to seven to ten days for applicants aged 18–60, low face amounts, and clean health records.

Key person coverage often overlaps with succession strategies. A two-member LLC in Spokane might own cross-purchase life insurance policies on each partner to fund the buyout of heirs—separate from a third policy the company owns for working capital protection. Aligning policy ownership and beneficiary designations with operating agreements ensures proceeds land in the correct entity and avoid probate delays.
Corporate governance documents should reference how insurance proceeds flow into key reserves or redemption funds. Reviewing these documents annually, alongside board minutes and shareholder communications, keeps compliance airtight and signals seriousness to creditors and investors.
Real-Life Washington Case Studies
Seattle SaaS Startup Secures Series B Funding
A cloud-based workflow software firm headquartered near Pike Place Market was preparing for a $25 million Series B round. Venture partners required life coverage on the CTO, whose proprietary code formed the company’s core intellectual property. A $4 million, 15-year term policy satisfied investors for an annual premium of $2,400. Three months later, the startup landed the funding, citing the policy as evidence of robust risk mitigation.
Family Orchard Navigates Generational Handoff
An 800-acre apple orchard outside Wenatchee faced a leadership transition from the second to the third generation. The family patriarch remained the face of contracts with national grocers. An actuarial consultant valued his personal influence at 12 percent of annual sales. A $3 million whole life policy, funded with profits from a bumper harvest, created a tax-advantaged pool that could either buy time to train his successor or ultimately be surrendered to finance new cold-storage facilities. The cash value reached break-even in year nine, exactly when the plan anticipated the patriarch’s retirement.
Common Misconceptions and Pitfalls to Avoid
Many Washington entrepreneurs believe life insurance proceeds can automatically be used for any purpose. In reality, lender covenants often restrict where surviving owners apply the funds. Another misconception is that all key person coverage is tax-deductible because it is a “business expense.” The IRS clearly prohibits deductions on such premiums. Lastly, owners sometimes underinsure younger key talent, assuming longevity. Yet sudden fatalities from boating, skiing, or mountain climbing—popular Pacific Northwest pastimes—create real exposure.
Choosing a Carrier and Broker in Washington
The state hosts dozens of licensed carriers, from mutual giants with more than 150 years of history to agile, digitally native insurers. Carrier selection should weigh financial strength ratings (A.M. Best “A” or better), premium competitiveness, and underwriting leniency for regional lifestyle factors (e.g., recreational marijuana usage, which remains a consideration even though it is legal under state law).
Independent brokers add value by shopping multiple carriers and structuring ownership to align with corporate bylaws. Look for professionals holding the CLU (Chartered Life Underwriter) or CEPA (Certified Exit Planning Advisor) designation, and confirm Washington State Office of the Insurance Commissioner licensing. A good broker will also coordinate medical exams and handle employee notice and consent forms.
Frequently Asked Questions
Is key person insurance legally required in Washington?
No statute mandates coverage, but lenders, investors, or franchise agreements can require it contractually. For example, SBA 7(a) loans over $350,000 often dictate coverage on primary owners until 50 percent or more of the loan is repaid.
Can a business deduct premiums if it later transfers policy ownership to the insured?
Premiums paid while the business owns the policy remain non-deductible, and transferring ownership can create a taxable event if the policy has gain. Consult a tax attorney before contemplating such moves.
What happens if the insured leaves the company?
The firm may surrender or transfer the policy. Some employers arrange “endorsement split-dollar” agreements allowing the individual to continue coverage by paying future premiums personally. Such agreements must be documented to avoid ERISA complications.
How often should coverage levels be reviewed?
An annual review aligned with fiscal year-end is best practice. Material changes—such as new funding rounds, acquisitions, or key employees emigrating to Washington from other states—should trigger off-cycle evaluations.
Does Washington’s consumer privacy law affect medical data sharing in underwriting?
Washington’s data privacy landscape, including the My Health My Data Act, emphasizes disclosure and consent. Insurers already follow HIPAA rules, and carriers have updated electronic consent forms to satisfy state obligations.
Conclusion: Next Steps for Washington Leaders
Key person life insurance transforms an unpredictable human risk into a managed financial variable. With Washington’s business community relying heavily on specialized talent and founder-driven innovation, preparing for the unexpected is as essential as maintaining strong sales pipelines or compliant HR practices. Start with a frank assessment of who drives revenue and relationships, quantify that value, and consult a qualified broker or advisor licensed in Washington. Properly structured coverage can preserve jobs, reassure stakeholders, and, ultimately, keep Washington’s businesses thriving—rain or shine.